Every call is data.
This is how we treat it.
The Bright Match trust center explains what data Bright Match holds when it books sales meetings for B2B companies, where that data comes from, who can see it, and how anyone can have it removed.
- 01Business data only.Bright Match calls professionals about their work, and holds their business contact details and the record of each call.
- 02Every call on the record.Calls are recorded, and each recording is linked to the lead it belongs to.
- 03Your project is yours.The list, the notes and the recordings belong to the client.
- 04A no is respected.Ask not to be called again, and the account leaves every call queue of the project.
- 05People make the calls.AI helps score lists and read conversations. It does not dial.
What data does Bright Match hold?
Bright Match books sales meetings for B2B companies by phone. To do that, Bright Match holds three kinds of data.
| Kind of data | What it contains |
|---|---|
| The companies and people we call | Company name, website, sector and size. The name, role, business email and business phone numbers of the person we call: switchboard, direct line or mobile. |
| The record of each call | Time, duration, outcome and the reason behind it, the caller’s notes, the recording, a transcript, and for every meeting a short summary. |
| Platform accounts | Name, email address, role and the projects an account may see, plus the sign-in session. |
Bright Match does not sell data and does not use it for advertising.
Where do the calling lists come from?
A Bright Match calling list has up to three sources:
- Your own list, when you have one.
- Public company data, such as company registers, published annual accounts and company websites, for facts about the company: sector, size, growth, vacancies, the software it uses. From company registers, Bright Match takes company data only, never personal data.
- Business contact details of the decision-maker, from specialised B2B contact-data providers and the company’s own website.
Every list is cleaned on import. Rows with the same website become one account with its contacts under it, duplicate contacts are skipped, rows without a company are left out, and every number is rewritten into one international format. Companies you do not want called can be excluded before the first call, with the reason recorded. How a list is built, step by step, is on the Lead Generation page.
Are calls recorded?
Yes. Calls made through the Bright Match platform are recorded, and each recording is linked to the lead it belongs to. That is how every meeting can be checked against the conversation that booked it.
Bright Match records calls for three reasons: to verify meetings (the yes has to be on the recording), to coach callers, and to improve the call guide. Each call is one record, holding the outcome, the reason, the notes and the recording. The history of a lead is append-only: a new call adds to it, nothing is overwritten.
A speech-to-text service turns the recording into a transcript, and every meeting with a recording gets a summary of three to five points. Quotes taken from calls are checked against the transcript: in Bright Match’s reviews, 302 out of 302 were correct.
Who can see what?
Every person signs in to the Bright Match platform with their own account. What they see follows from their role and the projects linked to that account.
| Who | What they can see |
|---|---|
| You, the client | Your own project only: the live report, every meeting with its recording, and the reason behind every no. |
| A caller on your project | The campaigns they are assigned to, and only those. Every caller signs an NDA before getting access to the platform. |
| The Bright Match team | All projects, to run the calls and check the work. |
| Another client | Nothing of your project. |
Who owns the data of a project?
You do. The list, the notes and the recordings of your project belong to you, the client. Results can also flow into your own systems by API; two Bright Match clients already receive them that way.
What Bright Match shows publicly, such as the figures in our articles and on our solution pages, is anonymous: a sector and a market, never a client’s name unless that client agrees.
What happens when someone asks not to be called again?
The caller excludes the account with the reason “Do not call”. Bright Match’s calling system does not accept an exclusion without a reason. The account leaves every call queue and every call list of that project at once, and it stays out unless a Bright Match administrator deliberately reopens it, for example when it was excluded by mistake.
Nobody is redialled endlessly either. When Bright Match does not reach someone, it tries again after 1, 2, 4 and 7 working days, always in the other half of the day, and closes the lead after six attempts without contact.
To be removed from calling across all projects, not only the one that called you, write to maxime@brightmatch.be.
Can people see, correct or delete their data?
Yes. Anyone Bright Match has called can ask what data we hold about them, have it corrected, or have it deleted. After a deletion, Bright Match keeps only what it needs to make sure that person is not called again. Clients can ask for the data of their project to be returned or deleted.
Send the request to maxime@brightmatch.be. How requests are handled, and your other rights, are set out in the privacy policy.
How does Bright Match use AI?
AI helps Bright Match in two places: scoring lists and reading conversations. People make the calls.
- Scoring. Signals such as company size, efficiency, growth, vacancies, the software a company uses and its website give every account a score from A to D, so callers start with the accounts most likely to need you.
- Reading. On most projects, every conversation of 40 seconds or longer is read for objections, what worked and what failed. What that teaches goes into the next version of the call guide, after every 20 new conversations.
Transcription and AI summaries are done by specialised providers that process the data on Bright Match’s behalf.
Where is the data kept?
Bright Match’s platform, which holds the call records, recordings and transcripts, runs on a server in Germany, in the European Union.
For hosting, telephony, email, transcription and AI summaries, Bright Match works with specialised providers. They process data only on Bright Match’s instructions.
Questions, or a concern?
Client agreements, including how Bright Match processes data on your behalf, are agreed with each client before the first call. For a question about your data, a removal request or a security concern, write to maxime@brightmatch.be.
- Company
- Bright Match EOOD
- Registered office
- ul. Stefan Verkovich 10, fl. 1, 4000 Plovdiv, Bulgaria
- Company number
- UIC 204772204 · VAT BG204772204
Read more: the privacy policy, the cookie policy and the legal overview.