Who we call for, and what the calls measured.

Customers of Bright Match are B2B companies that buy qualified sales meetings, booked by phone and paid per meeting. Here is who we call for, and what their projects measured, sector by sector.

Our rule Every figure carries its sample and its period. A client’s name never sits next to a number until that client says yes.

Teams we call for

Who does Bright Match call for?

Software, fintech, agencies and services. Bright Match lists them here as who we work with: not a ranking, and not a result.

Project records

What did the calls bring, sector by sector?

One record per project. The sector and the market, never the name.

  1. Record 01

    Software for accounting firms

    • Belgium
    12 Oct – 10 Nov 2026

    On one project for accounting firms in Belgium, Bright Match booked 35 meetings from 204 calls: one meeting for every six calls.

    35meetings in ten calling days

    1. 204calls
    2. 68firms where we reached the contact · 33% of calls
    3. 50completes: a clear yes or no · 74% of contacts reached
    4. 35meetings booked · 70% of completes

    Source: the live report of this project, read on 11 November 2026.

    Asked
    Demo meetings with accounting firms of eight people or more.
    What we did
    Scored the full list of about 1,500 firms, then called the top group first: 93 firms in ten calling days.
    What we learned
    The first meeting came on the fifth call. Day one ended with 3 meetings from 20 calls; the best day brought 6 from 25. Of the 15 meetings with a recorded outcome, 14 took place.
    What did not work
    Not every meeting fit. Of the 14 meetings the client has judged so far, 11 were marked qualified and 3 were not.
  2. Record 02

    Simulation training for industry

    • Belgium
    • The Netherlands
    Mar – Nov 2026

    On one project for simulation training in industry, one Bright Match caller booked 124 meetings from 1,558 calls: one meeting for every 13 calls.

    124meetings booked by one caller in eight months

    1. 1,558calls
    2. 378contacts reached · 24% of calls
    3. 234completes: a clear yes or no · 62% of contacts reached
    4. 124meetings booked · 53% of completes

    Source: the client’s own count of this project, 3 November 2026.

    Asked
    Meetings with the people responsible for safety and training at industrial companies. The client lets workers practise risky procedures, such as working at height, in a simulation on a computer, a phone or a VR headset.
    What we did
    Called cold, on the client’s own lists, one list per job title: safety managers, technical trainers, team leads, innovation managers and safety directors.
    What we learned
    The job title decides. About three in four meetings came from safety managers in Belgium, where 61% of clear answers were a yes. Of the meetings the client evaluated, 78% took place.
    What did not work
    The lists. A quarter of the phone numbers were invalid, and the lists of team leads and of Dutch companies brought almost no meetings.
  3. Record 03

    HR software

    • Belgium
    • The Netherlands
    7 Sep – 10 Nov 2026

    On one HR software project in Belgium and the Netherlands, Bright Match booked 34 meetings. The first month took 28 calls per meeting; the third takes 8.

    34meetings

    1. 571calls
    2. 120companies where we reached the contact · 21% of calls
    3. 77completes: a clear yes or no · 64% of contacts reached
    4. 34meetings booked · 44% of completes

    Source: the live report of this project, read on 11 November 2026.

    Asked
    Meetings with HR consultancies in two countries, for a software product built for them.
    What we did
    Called 283 companies between 7 September and 10 November 2026, read the call notes back after the first month, and moved the calls to where they landed.
    What we learned
    Calls per meeting went from 28 in September to 11 in October and 8 in November. Belgium picked up twice as often: in the first eight weeks 32.7% of attempts reached someone, against 15.7% in the Netherlands. HR advice firms booked 9 meetings against 6 no’s; training and coaching firms 2 against 9.
    What did not work
    The Netherlands: 180 calls brought 2 meetings. And our own labels: of 70 leads marked “not relevant”, only 39 were a hard no; the other 31 went back on the list.
Definitions

How do we count a result?

Bright Match uses the same rules on every record here and in every client’s live report.

A meeting
A qualified meeting, confirmed as qualified by the client.
A conversation
A call in which we spoke with a person at the company, as the call notes record it.
Sample and period
Every figure says how many leads or calls it rests on, and over which weeks.
A trend
Below 150 completed calls and 20 meetings, Bright Match reports a trend, not a result.
The source
Every call is one record, and its history can’t be rewritten. Clients see the same numbers in a live report, refreshed every one to five minutes. How every call becomes a record
A name
Only with the client’s yes. Until then, the sector and the market.
Questions

What people ask about these results.

Why are the results anonymous?
Because a client’s market is their business. Bright Match shows results per sector and market, and adds a client’s name only when that client agrees.
Which markets do you call?
Bright Match calls in Dutch for Belgium and the Netherlands, and in French for Belgium and France. Most of our calls go to Belgium and the Netherlands.
How will I see the results of my own project?
In a live report: connect, completion and conversion, the meetings with their recordings, and a button to mark each meeting as happened and as qualified.
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