You see your pipeline. We hear your market.

Market intelligence at Bright Match is what all our calls together teach about your market, and it comes with every meeting you pay for.

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What the film shows: four decisions the calls make, namely who stays on the list, which sector comes first, which line is dialled first, and when to move to the next market. Bright Match read the call notes of 276 leads on one HR software project in Belgium and the Netherlands. Four lessons follow, each with its real figure, and each goes back into the decision it changes. 39 of 70 leads marked “not relevant” were a real no, so 31 went back on the list. HR advice booked 9 meetings against 6 no’s, while training and coaching booked 2 against 9, so HR advice comes first. In Belgium a mobile number picked up 34 times in 100 attempts against 13 for a landline, so mobiles come first. 24 of 42 Belgian companies on the next list had already been called, so the next market opens. Every call teaches the next one.

What really happened

276 leads. Sorted by what was said.

Read from the call notes, not the status field.

Call notes of 276 leads, one HR software project, Belgium and the Netherlands, read on 31 October 2026. One project: a direction, not a law.

Bright Match read the call notes of 276 leads on one HR software project in Belgium and the Netherlands, on 31 October 2026. 160 leads were never spoken to: no answer, voicemail, gatekeeper or a wrong number. That leaves 116 conversations. 49 were a hard no and 11 a soft no: 60 no. 10 said not now, 11 asked for a callback, 9 showed interest and 5 referred the caller to a colleague: 35 doors still open. 21 booked a meeting. One project, so read it as a direction, not a law.

Every no, checked

“Not relevant” isn’t always a no.

We read the note behind every status.

On the same project, 70 leads carried the status “not relevant”. Bright Match read the note behind every one of them: 39 were a real no; the other 31 went back on the list, for example a contract that runs out later or the wrong person. The count of 70, 39 and 31 is real, notes read on 31 October 2026; the four notes shown are examples.

Out of the box

Same product. Different sector. Different answer.

The sector next to yours can be the one that books.

Which sector books in your market? That is the intro call.

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Same HR software, two sectors, one project. HR advice booked 9 meetings against 6 no’s. Training and coaching booked 2 meetings against 9 no’s. That is 26 outcomes in the call history up to 31 October 2026: a direction, not a verdict.

Questions

What buyers ask about the numbers.

Is Market Intelligence a separate product?
No. It comes with every Bright Match project. You pay per meeting, and what the calls teach goes straight back into the work.
What counts as a real no?
A no the person meant, as written in the call note. A “not now” or a “talk to my colleague” is not a no: it goes back on the list.
Is our data used for other clients?
Your list, notes and recordings are yours. What Bright Match shows elsewhere is anonymous, by sector, and only with your consent, like the figures on this page.
Do we see this for our own project?
Yes. Your live report shows contact, completion and conversion from the first call. What it could look like for your market is a question for the intro call.
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What is your market telling you?

The answer starts with thirty minutes with a founder. You get to know us, hear how a project runs, and leave with a clear offer for your project.

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