AboutBright Match

A small team, built on the phone.

Bright Match books qualified B2B sales meetings by phone, paid per meeting. People make the calls. The machine we built does everything around them: the list, the call guide, the tools, and what every call teaches.

Bright Match is run by its two founders. Hakim Carpentier opens every Flemish project on the phone himself. Once the data shows what works, the project is matched to freelance callers, each ranked on real calls.

01Why

Why does Bright Match exist?

Maxime Gaveele spent five years in outbound: training callers, managing them, analysing their calls and making the calls himself. More than 50,000 cold calls. More than 3,000 meetings booked. On the last project he called himself, from March to November 2026, he booked 124 meetings; one in three conversations with the right person ended in one.

He kept seeing the same thing. Good callers were never the problem; they can be found anywhere. What they lacked was a machine around them, and every caller and every company was building one from scratch.

“Good cold callers can be found everywhere, but the thing that differentiates us is that we give them the machine.”

Maxime Gaveele, founder

Maxime calls himself a human-centred founder: he uses AI to support work that only people can do. The cold caller is the first of those roles, and Bright Match is built around it. The full argument is in our manifesto.

The people

Who is behind Bright Match?

Two founders, and the callers who work with them.

  • Maxime Gaveele, founder of Bright Match, laughing during a conversation with a coffee cup in his hand

    Maxime Gaveele

    Founder & CEO

    Designed the machine and the way Bright Match works, on what his own calls taught him.

    Cold calls
    50,000+
    Meetings booked
    3,000+
    In outbound
    5 years

  • Hakim Carpentier

    Co-founder & CCO

    Pioneers every Flemish project on the phone, proves in data what works, then hands it to the callers who match. Leads the commercial side of Bright Match.

    On the phone
    Opens every Flemish project
    Leads
    The commercial side

  • The callers

    Freelance, ranked

    Vetted before a first project, and they sign an NDA before they get access to our platform. Then they earn their rank on real calls: Junior, Medior, Senior, Expert, Elite.

    Find callers: who calls for you
How we work

How does the team work?

Four habits Bright Match holds itself to, every day. The rules behind them are in the manifesto.

  1. Pick up the phone.

    When in doubt, we go to the source and ask. Most answers are one call away.

  2. Show the call.

    Opinions are welcome. Recordings settle them.

  3. One change at a time.

    We steer in small, measured steps, and keep what works.

  4. Rank is earned.

    On real calls. That goes for callers, and for every idea we have.

Where we work

Where does Bright Match call?

Cold calling is local: a market needs its own language and callers who speak it. So Bright Match grows one market at a time.

Markets we call
Belgium, the Netherlands and France
Languages
Dutch for Belgium and the Netherlands, French for Belgium and France
Next markets
One at a time, each with callers who speak its language
The company
Bright Match EOOD operates from Plovdiv, Bulgaria, and serves clients across Europe. Write to maxime@brightmatch.be.
Questions

What people ask about us.

Who founded Bright Match?
Maxime Gaveele founded Bright Match and leads it as CEO. Hakim Carpentier is co-founder and CCO, and opens every Flemish project on the phone before freelance callers take over.
Where is Bright Match registered?
Bright Match EOOD is registered in Plovdiv, Bulgaria, operates from Bulgaria and serves clients across Europe. It calls in Dutch for Belgium and the Netherlands, and in French for Belgium and France.
Does AI make the calls?
No. At Bright Match, people make the calls. AI supports them: it helps score lists, reads conversations back and drafts the next version of the call guide.
How do I reach Bright Match?
Book an intro call on this site, or email maxime@brightmatch.be.
Get started

Talk to the people behind the calls.

Thirty minutes with a founder. You get to know us, hear how a project runs, and leave with a clear offer for your project.

Book an intro callWho we call for

No open roles right now. Want to build this with us? Write to maxime@brightmatch.be and tell us why.